#BEACTIVE DAY

The #BEACTIVE DAY campaign is a Not-for-profit European sport event that materialises the vision of getting more people across Europe more active, and is designed to tackle the issue of inactivity through the core message of #BEACTIVE. Promoting greater participation in physical activity events on September 23rd, the #BEACTIVE DAY campaign contributes directly to the continent’s largest campaign promoting sport and physical activity - the European Commission’s annual European Week of Sport (EWoS). As a flagship event the #BEACTIVE DAY intends to be the main annual celebration and contribution from the fitness and physical activity sector coordinating national campaigns, but working under the umbrella of the EWoS, which will make strong and natural connections at both European and at national levels. Through capacity building and knowledge-sharing events, the seven partner National Fitness Associations will support and learn from one another as they prepare and deliver their national #BEACTIVE DAY campaigns, which will raise awareness around the importance of reaching out and especially women and girls in regular and accessible physical activities. Equality is the primary European value that will be promoted through this Action that further contributes to ‘sport beyond borders’, with a consortium composed of six EU-countries (Belgium, Bulgaria, Italy, the Netherlands, Slovenia, Czechia) and two non-EU ones (Bosnia and Herzegovina and Ukraine).