StoryCraft: Ethical Marketing and Promotional Audiovisuals for Arctic Art and Craftmenship in Adult Education
▶Summary
By providing training in ethical online marketing, audiovisual strategies, and digital storytelling, Storycraft aimed to empower artisans to increase their visibility, reach customers more effecti...
▶Objectives
By providing training in ethical online marketing, audiovisual strategies, and digital storytelling, Storycraft aimed to empower artisans to increase their visibility, reach customers more effectively, and enhance their brand image by making videomaterial. The project emphasizes the importance of networking and internationalization for participating organizations. Through interactions, meetings, and the exchange of good practices, partners strengthened their knowledge and competencies in adult education, ethical marketing, craftsmanship, and audiovisual creation. This collaboration increased social reputation and the fulfillment of the partners' mission. The movie gave partners and participants an unique opportunity to engage with professional film making.