Capacity Building for Female Media Sources

For the above reasons we had from the offset identified two main objectives that the entire project was steered towards: 1) Enhancing women’s participation in media appearances 2) Educating women...

For the above reasons we had from the offset identified two main objectives that the entire project was steered towards: 1) Enhancing women’s participation in media appearances 2) Educating women and providing practical and mental support for them to take on the challenge of stepping further into media presence. As the project was born in Denmark, but with an ambition to spread across Europe with time, our third goal was to... 3) ...create a way for a digital transeuropean tool to help other EU countries advance in the realm of gender equality.

We implemented the five groupings of activities as described in the application: 1) A media appearance educational program, carried out for female participants in both Romania and Denmark. We carried out in total 3 trainings, with a total of 60 participants. 2) The design and creation of an educational community platform for the empowerment of the women in question 3) The planning and creation of 5 concrete educational capacity building content, i.e. bite-size educational media training videos made publicly available via the above mentioned community. 4) Project management and partner organization sparring. We carried out online meetings during the course of the project and carried out a transnational workshop during the Romanian workshops where the team from Denmark participated. 5) Communication and dissemination, evaluation and follow-up. During the course of the project we communicated via our SoMe accounts and written news canals in both Denmark and Romania, and evaluated our efforts before and after each of the training sessions. On top, we evaluated media practices in Denmark and Romania and carried out interviews with selected news media representatives.

The concrete outputs include the following: 1) 60+ women now fully equipped to perform well in the news media across industries in Denmark and Romania via media trainings developed and carried out during the programme 2) Created agendas, presentations, exercises etc. in a full educational programme that will be easily applicable for future groups of participants, which will also be put to use after the conclusion of the programme 3) A fully operational online empowerment and upskilling community for female professionals in Denmark and Romania, with free access for everyone 4) Five educational videos created and published for use for all the users in the community 5) A roadmap for the future of the project, with trans-European scoping in the future, planned for carrying out by the two project partners of this project Other results include: a) A common cultural understanding of the media- and cultural landscapes of both countries to build on in the future cooperation b) The cementing of a great trans-European partnership c) An overview of the needs and wishes from both the news media and the women in question, to succeed with our vision in the future d) a roadmap for future further developments of the project across the EU