Be Like Us

Based on these needs, we set out clear objectives for the project that would help us respond to the challenges while creating lasting change. So with this project, we wanted to promote VET as an a...

Based on these needs, we set out clear objectives for the project that would help us respond to the challenges while creating lasting change. So with this project, we wanted to promote VET as an attractive, meaningful, and future-proof path. Our first goal was to empower students to act as ambassadors, using digital storytelling to share their real experiences and skills. We also aimed to build stronger connections—between students, teachers, and professionals, across countries and generations—so that VET is seen in a wider, more positive light. Another key goal was to create a sustainable international community, where ideas and practices can be shared, making VET more visible and connected to European values. In the end, the project was about finding new ways to address falling enrolments by reshaping the story of VET. By putting authentic student voices at the center, and linking them to issues of sustainability and inclusion, we hoped to show that VET is not a second choice but a strong, modern route to both personal growth and professional success.

During the project, we carried out a series of activities designed to make VET more visible and attractive. The main focus was the Ambassadors Program, where students were trained and supported to share their own stories. We organised workshops on communication skills, social media use, and intercultural awareness to give them the tools they needed. With this support, students created and shared vlogs about their daily lives as VET learners. We also set up mentoring sessions and filmed cross-sector events to connect students with professionals and highlight career opportunities. To bring everything together, we held three transnational meetings and, at the end of the project, an international “B Like Us” conference where students, teachers, and stakeholders came together to share results and experiences

As a result of these activities, the project achieved several concrete outcomes that promoted VET in new and engaging ways. Students created a series of vlogs with English subtitles, giving a real look into their lives and showing the importance of VET programs. Six students took on the role of ambassadors, supported by mentoring and training, and built strong digital skills. The project established a clear online presence, including a website, promotional clips, and branding materials. Through three international meetings and the final “B Like Us” conference, we created a transnational learning community where ideas and practices were shared. Overall, the project delivered new communication tools, stronger visibility for VET at European level, and a group of motivated student ambassadors ready to inspire others.