D.O.T. Rural - Digitalization of Tourism in Rural areas
▶Summary
DOT.Rural is designed to achieve a series of interconnected objectives aimed at revitalizing and future-proofing the rural tourism sector through the application of digital and sustainable innova...
▶Objectives
DOT.Rural is designed to achieve a series of interconnected objectives aimed at revitalizing and future-proofing the rural tourism sector through the application of digital and sustainable innovations. It aims to develop new skills and competencies among DMOs operators, to effectively address the evolving challenges in the tourism sector., also-encouraging the adoption of digital technologies that enhance the visitor experience while preserving the natural and cultural heritage of rural areas.
▶Activities
Main activities of DOT. RURAL include: the creation of a “User-Scrutiny Panel” of 30 Destination Management Organizations (DMOs) operators; the co-design and delivery of a comprehensive DOT.Rural curriculum for DMOs; the building of an online platform as an intuitive, multi language, comprehensive hub for learning materials, communication, and data exchange; the organization of the firstRural Tourism Experience Festival”
▶Impact
DOT.Rural is expected to develop new competencies of local rural tourism providers to respond to the challenges in the tourism sector and be able to establish greener, more accessible, inclusive and innovative tourism services. The initiative aims mainly to enhance rural tourism by harnessing digitalization: in response to the evolving challenges faced by the tourism sector, it seeks to empower local rural tourism providers with new skills essential for thriving in the modern landscape.