Entrepreneurial Pathways for Migrant Women: Unlocking Potential through Digital Marketing
▶Summary
By implementing the WODIGI project, we aim to achieve the following objectives: - Empower adult migrants with digital marketing skills to enhance their social and economic integration. - Create a ...
▶Objectives
By implementing the WODIGI project, we aim to achieve the following objectives: - Empower adult migrants with digital marketing skills to enhance their social and economic integration. - Create a supportive learning environment addressing specific challenges in acquiring digital competencies. - Develop and implement an innovative, culturally-sensitive curriculum for digital marketing education. -Raise awareness about the importance of digital skills for integration among policymakers, educators.
▶Activities
The WODIGI project will implement six key activities to achieve its objectives: 1.Project Management 2.Podcast Series of Success Stories of Women Entrepreneurs 3.Development of NFE Learning Materials 4.Academy of Digital Marketing for Entrepreneurs 5.Glocal Campaigns in Digital Marketing 6.Dissemination and Networking Events
▶Impact
The WODIGI project expects to achieve three main results: - Interactive Digital Marketing Toolkit: A comprehensive, culturally-sensitive set of learning materials for adult migrant women. - Academy of Digital Marketing for Entrepreneurs: A structured training program offering webinars, workshops, and hands-on sessions. - Glocal Campaigns in Digital Marketing: Real-world projects allowing participants to apply their skills in local and global contexts.