Innovative online and offline professional training strategies for farmers associated in cooperatives
▶Summary
1. Developing and distributing a Manual on niche cheese selection and processing in accordance with current market requirements; 2. Improving digital competencies in promoting and selling innovati...
▶Objectives
1. Developing and distributing a Manual on niche cheese selection and processing in accordance with current market requirements; 2. Improving digital competencies in promoting and selling innovative dairy products generated by cooperatives; 3. Ensuring continuous professional new trainings of the target group's in niche cheese processing technology by organizing experience exchanges in partner countries; 4. Adaptability of the target group to the environmental and consumer health requirements.
▶Activities
-exchange of experience between partner countries for trainings; -regional focus groups for analysis and innovation design; -questionnaires and studies on the target group; -development of content materials: Learning manual for niche dairy selection and processing, Digital guides for using the virtual environment in promotion and sale, Brochure with traditional intra-community cooperatives products; -impact tracking processes: digital guide accessibility, new brand and online site development.
▶Impact
1.100 cooperative farmers from 4 EU countries trained in the selection and processing of niche cheeses, promotion and sales; 2. Creation of 2 content materials: a manual and a digital guide; 3. Reduction of the carbon footprint in milk transport; 4. Generation of new jobs in the local community; 5. Preservation of the cultural identity of the partner countries by promoting traditional innovative products; 6. Increasing consumer confidence in cooperatives products , by ensuring traceability.