#BeActive FlashMOVE

FlashMOVE was an EU-wide-not-for-profit physical activity/sport event, taking place on the Open-ing Day of the European Week of Sport in September 2016. FlashMOVE has shown that everybody can dance and is free to create their own moves. The FlashMOVE event and its choreography allowed participants to express themselves while having fun. FlashMOVE events created a large, active groups organised by partners and with participants and people passing by on public squares, monumental spaces and high-density foot traffic areas of Capital cities and local communities alike. Reference: Main Platform for the sport event. http://flashmove.nowwemove.com/ On 10th September 2016, more than 243 events in 31 countries and 155 cities across Europe brought together thousands of Europeans to dance the same dance simultaneously. With 9,000 dancers and 18,000 spectators, FlashMOVE became part of the European Week of Sport. FlashMOVE opened the European Week of Sport and marked the start of the official opening ceremony in Kosice, Slovakia. The EU Comissioner for Education, Culture Youth and Sport, Tibor Navracsics joined the official opening ceremony and congratulated all participants over Europe and encouraged them to spread the idea for being active not only during the European Week of Sport but in their everyday lives. The ceremony was live-streamed and dancers in more than 70 other cities across the continent shared their videos and photos throughout the day on social media. Reference: footage from the day: https://www.youtube.com/watch?time_continue=4&v=Y4oird0HOoo FlashMOVE events had presence in 22 capital cities of Europe. The main flagship events were held in Valetta (Malta), Plovdiv (Bulgaria), Ljubljana (Slovenia), Kosice (Slovakia), Swidnice (Poland), Copenhagen (Denmark), and Medimurje Country (Croatia). FlashMOVE 2016, although awarded as a non-for profit event in its essence was a joint effort with partners, with the results presented below, and demonstrated “good practice” of a European initiative on aiming to tackle the declining levels of participation in sport and physical activity in Europe, and in particular delivering promotion of the European Week of Sport in its second year. Beyond promoting the European Week of Sport, FlashMOVE 2016, provided specific opportunities to European citizens to be active, raised awareness of the importance and celebrated the role played by physical activity in improving the health of citizens.