National Fitness Day For Europe

National Fitness Day for Europe (NFD_EU) has four clear objectives: 1) NFD_EU will promote the European Week of Sport (EWoS) in 4 non-EU project countries by running and effective campaigns which are based on the success of existing experiences; 2) it will reinforce the grassroots sport network in each of these non-EU project countries by organising national stakeholder seminars based on EWoS principles; 3) it will promote EU values through fitness and sport in the non-EU project countries 4) it will promote and enhance the NFD programme across all of Europe and increase understanding and cooperation with countries bordering the EU. To achieve these goals, 4 experienced EU-partners will team-up with EuropeActive and the new non-EU-partners, by establishing a concept of “buddying”. This will create a two-directional transfer of knowledge and experience, that will also forge strong relationships with the people and organisations involved and all underpinned by broader EU values. NFD_EU will promote the EWoS by using the most effective marketing and organisational methods currently available and which have been tested in the past years. The EU partners have demonstrated incredible potential in this concept, with ukactive alone having involved 4 million participants in last year’s NFD edition. NFD_EU will have an impact at different levels and will directly influence organisations and participants involved in a range of imaginative events across Europe and partner countries. An even higher number will learn about the powerful message of the EWoS through the NFD_EU marketing campaigns. NFD_EU will also cross the project borders to promote EWoS on a truly European scale, by inviting any interested parties and other sport-based organisations to participate through transnational events. Finally, NFD_EU will bring together EU and non-EU countries that will generate a positive long-term effect, potentially reaching far wider than just fitness.